Complexity, simplified
Many decisions. One coherent experience.
Fabrics, garment types, colours, fit, references, and measurements needed to feel like a guided conversation—not a long technical form.
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Fashion tech · AI experience
Tailoring, reimagined for the digital fitting room.
Unig turns bespoke fashion into an intuitive digital journey, combining virtual try-on, 3D dress customization, fabric discovery, and AI-assisted body measurement.
AI-assisted
3D preview
ClientUnig
IndustryFashion technology
PlatformsWeb & mobile
ServicesUI/UX & development
UNIG / PRODUCT EXPERIENCE
The opportunity
Make bespoke fashion feel as effortless as ready-to-wear.
Traditional tailoring is personal, but the journey is often fragmented. Fabric discovery, reference sharing, design choices, and measurements happen across separate conversations—making the final result difficult to picture.
Unig needed one experience that preserved the creativity of bespoke fashion while giving customers the clarity and confidence of a modern digital product.
Make complex customization easy to understand
Help customers visualize the result before production
Create a consistent experience across web and mobile
The design challenge
Bring the tailor’s expertise into a clear digital flow.
Every screen had to balance creative freedom with enough guidance to keep a first-time customer moving forward.
Cross-platform
Design for every fitting room.
The same rich customization experience had to stay focused, legible, and touch-friendly on smaller screens.
Build trust in AI
Make advanced tools feel familiar.
AI and 3D features were introduced through plain language, progressive steps, and visible outcomes.
The experience
A digital atelier, built around the customer.
The experience gives every choice a visual response. Customers can browse, personalize, preview, and refine a garment while always understanding what happens next.
01
Virtual try-on
Customers can preview a garment on a model before committing to a design, making customization more visual and reassuring.
02
Dress customization
Silhouette, fabric, colour, pattern, craft, and usage filters turn a complex tailoring conversation into a guided digital flow.
03
AI measurements
A guided body-measurement experience helps translate fit requirements into useful tailoring inputs with less manual friction.
04
Reference to reality
Users can upload a reference, explore fabrics, refine the look, and move from inspiration to a production-ready design.
Mobile experience
Personalization that stays in your hands.
A compact card-based interface brings fabric discovery, customization, and AI tools together without overwhelming the customer.
- Focused, thumb-friendly navigation
- Visual fabric and style selection
- Clear paths into every AI tool
Interface system
Bright enough to inspire. Quiet enough to customize.
Expressive colour
A pink-to-violet spectrum gives Unig a distinctive fashion-tech identity and highlights moments of action.
Layered hierarchy
Cards, chips, and focused panels turn dense product choices into easy, progressive decisions.
Visible intelligence
AI tools are presented as practical shortcuts with clear names, previews, and customer value.
From insight to interface
A structured process for a highly personal product.
We moved from customer behaviour and journey mapping into wireframes, visual design, prototyping, and implementation.
Discover
Mapped how customers choose fabrics, communicate design ideas, share measurements, and build confidence with a tailor.
Define
Organized the experience around one simple journey: pick a fabric, upload a reference, design the dress, get measured, and receive it.
Design
Created a visual system that keeps detailed customization tools approachable across desktop and mobile.
Build
Developed a responsive product experience that connects commerce, customization, 3D visualization, and AI-assisted tools.
Early wireframes
Collaborative ideation
Built to scale
One connected stack for commerce, 3D, and AI.
The product architecture supports a responsive customer experience while creating room for richer visualization and intelligence over time.
Technology stack
FlutterReactThree.jsTypeScriptTailwind CSSNode.jsAWS
The outcome
From “I can imagine it” to “I can see it.”
Unig transforms an uncertain, conversation-heavy tailoring process into a visual product journey. Customers can explore with confidence, communicate preferences more clearly, and understand the garment before it is made.
Clearercustomization decisions
More visualcustomer confidence
One journeyacross web and mobile
Have a bold product idea?